Displays & Signs

Marketer: Vidpro International, Dallas
Objective: To attract customer attention to the Nintendo games.
Number of Displays: 700
Construction: .090 black ABS plastic
Introduced: February 1997
Producer: Performance Printing, Dallas

Marketer: Nintendo of America Inc., Redmond, Wash.
Objective: To show both hardware and software in a mobile, in-store display.
Number of Displays: 2,500
Construction: B-flute, litho laminate, 20-point packaging
Introduced: May 1997
Producer: The Corporate Image Inc., Seattle

Marketer: Midway Home Entertainment Inc., Corsicana, Texas
Objective: To increase game awareness at the retail level.
Construction: Poly-vinyl banners, litho-mounted corrugated standees and counter displays, vinyl floor graphics, SBS projection cards
Introduced: November 1996
Producer: Art Merchandising, New York

Product: Michelob beer
Number of displays: 1,700
P-O-P companies: The Waylon Co. (design), St. Louis; Phoenix Display & Packaging Corp. (manufacture), West Deptford, N.J.
Distribution: Supermarkets, liquor stores and golf specialty stores
Introduction: May 1997
Duration: Temporary
Construction: Single- and double-sided 24-point stock; E-flute; corrugated pole; metal feet

Marketer: Ryobi America Corp., Andersen, S.C.
Objective: The marketing aim was to introduce this new product and establish its connection with the well-known television personality.
Construction: Corrugated
Introduced: November 1996
Producer: Inland Paperboard and Packaging Inc., Indianapolis