Displays & Signs

Client: Reebok International Stoughton, Mass.
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.
Division: Permanent, Footwear and Shoe Care
Comments: This unit reinforces the notion of quality for the Reebok brand. It is constructed of acrylic, sheet metal and flat wire with a halogen lighting system.

Client: Entenmann's CPC Bakery, Bay Shore, N.Y.
P-O-P Company: Conocraft -Division of Creative Solutions Group, McAfee, N.J.
Division: Permanent, Frozen, Fresh and Refrigerated Foods

Client: Coca-Cola USA, Atlanta
P-O-P Company: Display technologies, College Point, N.Y.
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Comments: The exclusive see-through features of the guide give Coke brands total package visibility. The display was designed to be longer than traditional slides and allows for 12.5 percent more inventory. The additional length positions brand 3 inches closer to the cooler and the consumer's reach.

Product: Village brand wallcovering borders
P-O-P company: Thomson-Leeds Company Inc., New York
Distribution: Home centers, hardware and wallcovering stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated (sidekick and hat box), acrylic (hat box)
FSC Wallcoverings is promoting its Major League Baseball border style in a new sidekick unit.

Manufacturer: Keller Ladders Inc., Fort Lauderdale, Fla.
Objective: The packaging helps consumers choose the right ladder for the job by outlining the basics of ladder selection --size, duty rating and material type. The packaging ties into the point-of-sale signage.
Number Produced: Eight versions totalling 200,000
Construction: 16-point CIS, four-color with UV laminate; die cut and scored
Introduction: August 1997
Packaging Producer: J. Dennis Gordon Advertising, Plantation, Fla.