Displays & Signs

Client: McNeil Consumer Products Co., Fort Washington, Pa.
P-O-P Company: Mechtronics, Stamford, Conn.
Division: Permanent, First Aid and Pharmaceuticals

Client: Circuit City Stores Inc., Richmond, Va.
P-O-P Company: Mark Bric Display Corp., Hopewell, Va.
Division: Permanent, Home Entertainment - Non-Interactive, Non-Motion or Non-Illuminated
Comments: The marketing objective was to draw attention to and increase awareness of the Bazooka speaker. The unique floorstand highlights the product without having to move the shopper away from the display. It is lightweight enough to reposition in the store as needed.

Product: Johnson fishing reels and combos
Number of displays: 1,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Johnson Family Fishing Center gives Wal-Mart shoppers an easy way to choose a rod and reel and rewards a purchase with a free sample of Skintastic by Off.