Displays & Signs

W.K. Buckley Ltd., Mississauga, Ontario, Canada, hopes to not only relieve ailing consumers, but to also spur sales of its cough and cold products. A variety of promotional materials is helping this effort. The company has created window/in-store signs, bag stuffers, consumer rebate pads and two-sided shelf talkers as well as a corrugated display that holds all of the products in the line. It was introduced to wholesalers and drugstores throughout the United States in August.
Producer: Hughes Containers, Toronto.

Product: Clairol hair color products
Number of displays: 23,000
P-O-P company: HMG Worldwide, New York
Distribution: Mass mmerchants, drugstores and foo chains
Introduction: March 1997
Duration: Permanent
Construction: High-impact, injection-molded styrene trays; crystal styrene pamphlet holder
This modular, color-coded shelf management system of interlocking trays and removable front tray signage helps consumers make a decision among Clairol's brands of hair color.

Client: Bridgestone/Firestone Tire Sales Co., Nashville, Tenn.
P-O-P Company: Clearr Corp., Minnetonka, Minn.
Division: Permanent, Automotive Aftermarket
Comments: The ad frames, which were customized for a full-page USA Today ad and carry a Firestone logo, were sent out to all of the nearly 4,OOO Firestone independent dealers and company-owned stores. With every major victory on the racing circuit using Firestone tires, the retailers receive a USA Today with a fullpage "Race/Win" ad to display in the frame.

Client: Slim Fast Foods Co., West Palm Beach, Fla.
P-O-P Company: McLean Packaging Corp., Philadelphia
Division: Temporary, Containerized and Processed Foods

Client: McDonald's/Worldwide, Oak Brook, Ill.
P-O-P Company: Rapid Displays, Chicago
Division: Temporary, Quick Service Food Restaurants

Client: Remington Arms Co., Madison, N.C.
P-O-P Company: Image Works Display & Marketing Group, Winston-Salem, N.C.
Division: Permanent, Sports Equipment
Comments: The contoured lighted wall sign features a narrow 2-1/2-inch side profile with a peak center depth of only 4 -1/4 inches. Using a bright white, reflective interior and high-intensity fluorescent tubes, even, shadow-free light distribution was achieved. Graphics can be changed easily by removing the molded top cap.