Displays & Signs

Client: CIBA Vision Corp., Duluth, Ga.
P-O-P Company: CDA South Inc., Atlanta
Division: Permanent, First Aid and Pharmaceuticals
Comments: The merchandiser was introduced four months prior to a competitive national launch/product introduction. Market research determined that CIBA's system was chosen 29 to 1 over the competitive unit, enabling CIBA Vision Corp. to secure placement of more than 7O percent of the units within 12 weeks of the introduction.

Client: Hunter Douglas, Broomfield, Colo.
P-O-P Company: Thomson-Leeds Company Inc., New York
Division: Permanent, Home Furnishings and Housewares

Client: Cosmair Inc., New York
P-O-P Company: P.O.P. Displays Inc., Woodside, N.Y.
Division: Permanent, Testers
Comments: Modular displays for both the full-line makeup and full-line treatment programs were space engineered to achieve maximum product exposure. This provided a cohesive international image for Lancome.

Client: DaySpring Cards, Siloam Springs, Ark.
P-O-P Company: E and E Display Group, Lawrence, Kan.
Division: Permanent, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Comments: This multi-level floor merchandiser is reminiscent of a fenced meadow. It supports the best-selling "Really Woolly Sheep" card and gift theme. The display is corrugated with a printer-tinted woodgrain and mounted litho labels.

Client: Toys "R" Us, Paramus, N.J.
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Specialty Retailers/Others

Client: Hallmark Cards, Kansas City, Mo.
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Greeting Cards

Improved packaging, customized merchandisers and adaptable displays are current trends in the hardware industry.