Displays & Signs

Client: Coca-Cola USA, Atlanta
P-O-P Company: Graphic Finishers of America, St. Louis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To gain end aisle placement in supermarkets. To promote brand awareness and provide incremental sales and trial. The promotion ties into television and radio ads to build brand equity. The display introduced a sweepstakes that also tied into traveling special market promotions.

Client: Bulldog Drummond, San Diego, Calif.
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Sports Equipment
Size of Run: 1,000

Client: Iman Cosmetics/Johnson Products, New York
P-O-P Company: Shannen Promotions Inc., New York
Division: Permanent, Testers
Size of Run: 750
Objective: To promote the 1998 Spring Cosmetics line by allowing consumers to view and test all products. The tester holds several shades of lipstick, lip liners, eye pencils and eye shadows and is highlighted by the four-color graphic visual.

Product: Hand tools and wall filler
P-O-P company: REA Displays, Fairfield, N.J.
Distribution: Home centers and hardware stores
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
Red Devil created a combination merchandiser to help introduce its new Ergo 2000 Series of hand tools and cross-merchandise them with its Onetime Ready Mixed Filler. The corrugated display was designed in three versions to accommodate different sizes and combinations of products.

Client: Coca-Cola N.Y., Hawthorne, N.Y.
P-O-P Company: 3 Strikes USA Inc., Stamford, Conn.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 1,000
Objective: To get displays in supermarkets as well as independent grocers using the patented photo Matrix reproduction process for producing special hanging banners that integrate visuals featuring the New York City skyline (the venue for the 1998 NBA All-Star Game) with Sprite graphics to activate the Sprite/NBA sponsorship of the All-Star game.

Client: Wine Alliance, Healdsburg, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Cordials and Wines
Size of Run: 500
Objective: To design a display for chardonnay wine that complements the client's elegant, revamped wine label. The unit was designed to play off the grape leaf motif with organic shapes and scrolling vines.