Displays & Signs

The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused.

Client: Wolverine Worldwide, Rockford, Mich.
Product: Bates uniform shoes
Size of run: 200
Distribution: Shoe stores
Introduction: May 1998
Duration: Permanent
Construction/Materials: Sheet metal, tubing, injection-molded plastic
Dimensions (H x W x D): 72" x 24" x 14"
Weight: 23 pounds
Producer: Visual Marketing Inc., Chicago

Client: Chevrolet Motor Division
Product Promoted: Chevrolet Corvette
Display Description: Corvette Tower Glorifier
Distribution: Dealer showrooms
Objective: The introduction of the redesigned 1997 Corvette required a display as sporty and contemporary as the vehicle itself. The client wanted a showroom display system that was appropriate for the highly publicized unveiling. The system is completely updatable.
Introduction: September 1997
Construction/Materials: Tempered glass, steel, acrylic and paper

Client: Jaguar Cars
Products Promoted: Jaguar automobiles
Display Description: Jaguar Illuminated Flat Plate Engine Floorstand
Distribution: Dealer showrooms
Objective: To reinforce Jaguar's repositioning and the company's "New Breed" and "Passion of the People" themes.
Introduction: September 1997
Construction/Materials: Wood, metal, glass, edge lighting
P-O-P Company: Thomson-Leeds Company Inc., New York

Client: American Suzuki Motor Corp.
Products Promoted: Various Suzuki products
Display Description: 1998 Suzuki Dealer Kit
Distribution: Dealer showrooms
Objective: To create interest and excitement about Suzuki products among dealers. To generate awareness among passers-by and prospective buyers by increasing the company's presence in dealer showrooms.
Introduction: September 1997