Displays & Signs

Product: ToolZall multipurpose tool line
P-O-P company: Southland Promotions, Statesville, N.C.
Distribution: Hardware stores and industrial distributors
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
CooperTools has expanded its countertop program to include three displays for its ToolZall line. The company also offers the products as part of its on-going quarter-pallet program.

Product: Day Cooler
Number of pieces: 7,000
P-O-P company: Menasha Packaging, Neenah, Wis.
Distribution: Sporting goods stores, mass merchants, convenience stores and drugstores
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
A 3-D header helps explain the flat profile of Coleman's new Day Cooler and shows consumers what it will look like in use.

Location: Holiday Station Stores in Minneapolis
Display Description: Holi-Deli hot dog merchandiser
Objective: To encourage consumer trial of the product.
Introduction: January 1998
Construction/Materials: Metal, plastic
P-O-P Company: The Moseley Corp., Franklin, Mass.

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
A second half-pallet shipper was created for the hair-clipper aisle and customized for Wal-Mart.

It knows when to hold 'em