Displays & Signs

Client: Allied Signal
Products Promoted: Oil filters
Display Description: Fram Oil Filter Display
Distribution: Auto parts stores
Objective: The client wanted to market its product cost effectively and make the setup of the display simple and efficient. The unit was produced with custom graphics and packaging.
Introduction: January 1997
Construction/Materials: Corrugated
P-O-P Company: Merchandising Inventives Inc., Lake Bluff, Ill.

Client: Various marketers
Display Description: Scale size of NASCAR car side
Distribution: Dealer showrooms, automotive superstores, repair shops
Objective: To draw attention to specific sale or promotional areas.
Introduction: July 1997 with new products added monthly
Construction/Materials: Spectar co-polymer
P-O-P Company: Racing Decor, Mooresville, N.C.

Client: Whistler Corp.
Products Promoted: Radar detectors
Display Description: Three-sided Carousel Counter Display
Distribution: Mass merchants and consumer electronics stores
Objective: To create a unit that would draw attention to Whistler radar detectors in crowded consumer environments and to introduce its newly revamped brand image in the marketplace.
Introduction: January 1998
Construction/Materials: Fluorescent orange LISA, plexi-acrylic base, cold-bent PETG, three-sided carousel

Product: Shoe insoles
Number of displays: 100
P-O-P company: Media Vision, Encinitas, Calif.
Distribution: Shoe, sporting goods and outdoor stores
Introduction: November 1997
Duration: Permanent
Construction: Birch structure, ABS shelves and header, metal casters
Interchangeable parts allow retailers to display different insoles with name plaques above each sample.

Product Promoted: World Cup gift edition Parker Vector Roller Pen
Objective: To promote the pen in conjunction with World Cup Soccer via a playful gift package that chants the "Championship Ole" cheer every time it's opened.
Distribution: Mass merchants and specialty stores
Introduction: January 1998
Construction: Paper and vacuform insert, sound chip
Producer: Clegg Industries Inc., Torrance, Calif.

Client: First Brands Corp.
ProductPromoted: Complete fuel system cleaner
Display Description: STP Sidekick
Distribution: Mass merchants and automotive specialty stores
Objective: To introduce STP's new complete fuel system cleaner to the marketplace.
Introduction: February 1997
Construction/Materials: B-flute corrugated, lustreprint
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

With a recent change in organizational structure, Stride Rite has strengthened the merchandising power behind its lines of children's shoes