Displays & Signs

P-O-P Quells Confusion in Massive Promotion

Client: Birkenstock, Novato, Calif.
Name of Display: Birkenstock Wall Talker
Distribution: Independent shoe stores, specialty stores and company-owned stores
Objective: To focus on specific collections of Birkenstock footwear.
Introduction: April 1998
Expected Length of Use: 6 months-1 year
Construction/Materials: Screen-printed styrene with black powder-coated wire shelves
P-O-P Company: Media Vision, Encinitas, Calif.

Product: Babolat Grips
Number of units: 2,500
P-O-P company: Babolat France
Distribution: Pro and specialty tennis shops
Introduction: March 1998
Duration: Permanent
Construction: Plastic (backerboard); posterboard (graphic overlay)
Designed for pegboard or slatwall applications, this Babolat display can be adapted to meet the needs of different retailers.

Client: RJ Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Marketing Objective: The display was designed to draw attention to the new package graphics and gain placement on store counters.

Charges of bid-rigging are still sending shockwaves throughout the P-O-P industry. How to avoid an unpleasant visit from the Feds.

Client: Buick Motor Division, Flint, Mich.
Producer: DCI Marketing, Milwaukee
Marketing Objective: The display offers an information-rich environment where customers can easily find the product information they need. It encourages salespeople to use a low-key, consultative selling approach backed by the product information. The display had to be contemporary, low profile, durable and affordable.