Displays & Signs

Client: The Valvoline Co., Lexington, Ky.
Producer: Diversified Advertising Inc., Louisville, Ky.
Marketing Objective: The goal was to increase the awareness and exposure of Valvoline Semi-Synthetic Motor Oil to convert Valvoline conventional and competitive motor oil users to Durablend. The display needed to capitalize on the new Valvoline logo and product packaging.

Client: Anheuser-Busch Inc., St. Louis
Producer: Phoenix Display, West Deptford, N.J.
Marketing Objective: Designed to tie into 1998 Cinco de Mayo celebrations, the display features an authentic-looking red-tiled roof hacienda. The display has an open roof that allows natural light to filter in on the beer cases stacked under and around it.

Client: Hi-Tec Sports USA Inc., Modesto, Calif.
Name of Display: BootLogic System Floorstand
Distribution: Specialty stores, company-owned stores
Objective: To introduce Hi-Tec's BootLogic technology to consumers.
Introduction: August 1997
Expected Length of Use: 1-2 years
Construction/Materials: Wood, laminate, alucobond, vacuum-formed header, plexiglass, color prints
P-O-P Company: Showtime Enterprises Inc., Paulsboro, N.J.

Client: Pepsi-Cola Co., Somers, N.Y. Producer: The Display Connection Inc., Moonachie, N.J. Marketing
Objective: The client was undertaking a brand image change to a look that would be young, hip, fresh, modern and blue. The goal was to reinforce the new logo in the minds of teenage consumers.

Client: Footaction USA, Dallas
Name of Display: Reignman II
Distribution: Company-owned stores
Objective: To introduce new Reebok shoes.
Introduction: November 1997
Expected Length of Use: Permanent, with changeable graphics
Construction/Materials: Wood center structure, metal base and band around middle, injection-molded shoe shelves, screen-printed styrene graphics
P-O-P Company: Miramar Designs, Fort Worth, Texas