Lucky Soda Partners Promo
Client: Cott Beverages USA Inc., Toronto
Products Promoted:
Objective: To produce a profitable volume lift by gaining consumer awareness of Lucky soda through implementation of a summer BBQ cross-promotion partnership with various marketers. The Talker Pockets and BBQ Planner Cards identify participating items and bundle products with easy recipes and tips.
Introduction: June 1998
Construction/Materials: Talker Pocket narrow profile literature holder for attachment to pricing channel, PVC vinyl
