Displays & Signs

Products: Kool, Misty, Carlton and GPC cigarettes
Number of displays: 8,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Convenience stores, liquor stores and drugstores
Introduction: December 1997
Duration: Permanent
Construction: Injection molding, plastic extrusions, clear Lexan, high-impact styrene, negator springs, metal stampings, four-color litho

Client: Madden Communications/Kraft Foods Inc., Wood Dale, Ill.
Products Promoted: Kraft Salad Dressings cross merchandised with Oscar Mayer Bacon Bits and Good Seasons Salad Dressing packets
Objective: To create a movable vehicle to cross merchandise Kraft Salad Dressings in the produce section of supermarkets.
Introduction: February 1998
Construction/Materials: All-natural Poplar wood, clear vacuum-formed product trays, litho signage header
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: UTZ Quality Foods Inc., Hanover, Pa.
Products Promoted: Potato chips
Objective: To create a low-cost, easy-to-set-up display for the "Official Snack Food" of the New York Yankees.
Introduction: May 1998
Construction/Materials: 200-pound B-flute mottled white kraft printed two-color flexo with NY Yankee graphics
P-O-P Company: U.S. Display Group, Newark, NJ

Client: Coca-Cola USA
Producer: Henschel-Steinau Inc.
Comments: This unit featured injection-molded adjustable shelf dividers, steel-tube snap-lock frame construction, and a sheet-metal light-box with four sequential light areas and 5-color screenprinted translucent graphics. The display could be set up in 40 minutes without tools. It was shipped in three cartons and fit on the majority of supermarket endcaps.

Client: Corning Consumer Products Co., Corning, N.Y.
Products Promoted: Corningware French White cookware
Objective: To attract consumer participation with the large product graphics.
Introduction: April 1998
Construction/Materials: Corrugated
P-O-P Company: Tenneco Packaging, Lancaster, Pa.