Displays & Signs

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Finlandia Vodka
Objective: To introduce the new look and positioning of Finlandia Vodka.
Introduction: May 1998
Construction/Materials: PETG plastic with a metal base
P-O-P Companies: Creative Alliance (design), Louisville, Ky.; MBH Presentations (manufacture), Floral Park, N.Y.

Client: Parfums de Coeur, Darien, Conn.
Product Promoted: Liquid body soap
Introduction: March 1998
Construction/Materials: Stock power wing with five shelves, injection molding
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Dreyer's/Edy's Grand Ice Cream, Oakland, Calif.
Product Promoted: Godzilla vanilla ice cream
Objective: To increase retailer participation in the Godzilla vanilla ice cream program and to stimulate sales of the brand.
Introduction: May 1998

Client: Kellogg Co., Battle Creek, Mich.
Products Promoted: Kellogg's cereals
Objective: To draw attention to on-shelf coupons.
Introduction: February 1998
Construction/Materials: Chipboard, two LED lights and plastic clip for coupons
P-O-P Company: Clegg Industries Inc., Torrance, Calif.