Displays & Signs

Conocraft A Creative Solutions Group Co.
Nabisco Biscuit Co.

KCS Industries Inc.
The Integer Group

Marsh Industries Inc.
Image Scan Marketing

Cornerstone Display/Cameo Container
LA Gear
Comments: This manufacturer has developed a line of shoes that are motion-sensitive. An electronic chip needed to be designed so that the shoe could be activated by DC power on a self-activation timer. The display incorporates a vacuum-formed shell, printed with color graphics, that helps highlight the product's various lighting characteristics. Fiberoptic lighting is also used to simulate stars in the galaxy.

Abstrategy Design & Manufacturing Inc.
Braun Oral-B
Comments: The goal of this campaign was to create a unique P-O-P element for the housewares section of department stores. The unusually large size of the inflatable (46 inches high) and the true-to-life details help draw the shopper's attention to the product's special features. The inflatable can stand up or be hung from the ceiling.

Heritage Frame & Glass Creations Ltd.
Tasco
Comments: A useful item -- a clock -- was selected for this P-O-P campaign in order to achieve widespread, long-term placement in a variety of stores. A distinctive, double-level mirror design was created to give the unit a high perceived value because it was also designed to serve as a vendor premium.