Displays & Signs

Product: Barbie fashion magnets
Number of displays: 500
P-O-P companies: Madison Marketing Design (design), Seattle; design Incognito (structural input), Seattle; Seattle Packaging (manufacture), Seattle
Distribution: Gift, stationery, toy and collectibles stores
Introduction: May 1998
Duration: Permanent
Construction: Heavyweight UV-coated corrugated
This sturdy countertop display is triangular in shape to support the product's weight and to help show two different versions of product from two separate angles.

Display Pack Plus International Corp.
Exclusively Pet Inc.
Comments: Due to the unique nature of the product line -- baked cookies for dogs -- this display had to stand out in a retail environment A bakery cart theme was adopted to provide a link to the human market, part of the marketing concept behind the product. The durable wood construction and functional wooden wheels allow it to be moved easily to either endcap or freestanding display locations.

Oxford Innovations Div. of Tim-Bar Corp.
Hershey Foods Corp.
Comments: The unique structure of this design brought together three different trays of items that could be assembled as one floor display, or could be broken up into individual shelf or counter units.

Stout Marketing
Makita USA Inc.

TLP
Pizza Hut
Comments: The goal of this display was to help develop a personality for a new pizza product and to raise consumer awareness. One of the keys to the success of the program was developing unique ways of photographing the pizza so it would enhance the look of the product's special crust and edge-to-edge topping.

Client: Sega of America, Redwood City, Calif.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Marketing Objective: Standing more than seven feet tall, the unit attracts consumers with bold graphics and a high-tech look and allows them to experience the Sega Saturn platform through trial.

Product: Notebook computers
P-O-P company: Geron, Markham, Ontario
Distribution: Computer City stores in Canada
Introduction: June 1998
Duration: Permanent
Construction: Painted MDF, metal, foam PVC, poster frames, acrylic signage, fluorescent lighting
This interactive endcap showcases Toshiba's notebook computers in a powerful way in Canada's Computer City stores.

AMD Industries
Wolverine Worldwide
Comments: Marketing executives wanted a display that would appeal to all consumers. Steel construction components were selected for their strong appearance and their acceptance of magnetic graphics, which could be interchanged without damaging the display. The powder-coated color is said to be unique in that it is really three colors in one, enabling the display to work with brown, black or tan product.

American Greetings
Comments: This display had to occupy the same footprint, hold more total SKUs, and cost less (in this case 22 percent) than an earlier version of the display. In addition, it had to hold at least three spinners and be able to function either as an endcap or as an outpost display.