Displays & Signs

Product: Hand generated radio and lantern
Number of displays: 2,500 of each
P-O-P company: Medallion Associates, N.Y.
Distribution: Sporting goods stores, mass merchants, specialty stores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
When BayGen Power USA launched its radio that operates without batteries or the use of electricity, the company knew its display had to demonstrate the process of hand winding.

Architectural Woodwork Corp.
The Brown Group

Consumer Promotions International
Casio

Client: Macco, Cleveland
Product Promoted: Liquid Nails construction adhesives in cartridges
Objective: To provide an aisle display that would stimulate impulse buys.
Introduction: June 1998
Construction/Materials: Corrugated
P-O-P Company: Tenneco Packaging (carton design), Ashland, Ohio; Liljeqvist & Wargo (art design), Westport, Conn.

Everbrite
Pepsi Co.
Comments: The soft drink industry typically uses temporary materials. The choice here was to use neon as a way to stand out from the crowd. The display was designed with special bracketry that can accommodate a variety of gondola types.

Smart Creations
Kenmark Optical

Cornerstone Display/Cameo Container
Buena Vista Home Video