Displays & Signs

Henschel-Steinau Inc.
General Nutrition Corp.
Comments: The goal here was to create a display that would highlight a retail chain's five best-selling nutrition products from month to month and draw traffic to the back of the store. The display was designed in a shiny, metallic pyramid structure that stands out against the products' black packaging. Each platform was designed to accommodate the largest product possible, thereby accommodating the smallest as well.

MZM S.A. DE C.V.
Lipton USA

Gage In-Store Marketing
Sprint
Comments: The purpose of this display was to stimulate impulse sales, enhance brand presence, and pay for itself within ninety days. The unit was unusual in that it effectively merchandised items that are typically kept under lock-and-key. This aspect helped increase retail placement. The display was also successful because it linked two well-known brands in the telecommunications industry, building consumer confidence.

Client: Malden Mills Industries
Producer: Thomson-Leeds Company Inc.
Comments: This fabricated, lighted sign utilized polarized motion to animate depictions of the product's moisture-repelling, heat-trapping and wind-blocking characteristics. The signs are designed to be easily updated on a seasonal basis. The unit was created using fabricated, powder-coated steel, an internal AC motor with a polarizing wheel, and seven-color graphics on clear film with a secondary layer of polarized film.

Client: Benjamin Moore Paints, Montvale, N.J.
Products Promoted: Deck stain and siding stain
Objective: To reemphasize the quality of Benjamin Moore Paints and to feature the separate deck and siding stains as a family of products. The program includes a color sampler and universal bracketry to adapt to different marketing environments.
Introduction: April 1998
Construction/Materials: Liftable bi-material extrusion, wood, vacuum-formed styrene, metal brackets
P-O-P Company: Mechtronics Corp., Stamford, Conn.