Displays & Signs

TLP
Pizza Hut
Comments: The goal of this display was to help develop a personality for a new pizza product and to raise consumer awareness. One of the keys to the success of the program was developing unique ways of photographing the pizza so it would enhance the look of the product's special crust and edge-to-edge topping.

Client: Sega of America, Redwood City, Calif.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Marketing Objective: Standing more than seven feet tall, the unit attracts consumers with bold graphics and a high-tech look and allows them to experience the Sega Saturn platform through trial.

Product: Notebook computers
P-O-P company: Geron, Markham, Ontario
Distribution: Computer City stores in Canada
Introduction: June 1998
Duration: Permanent
Construction: Painted MDF, metal, foam PVC, poster frames, acrylic signage, fluorescent lighting
This interactive endcap showcases Toshiba's notebook computers in a powerful way in Canada's Computer City stores.

AMD Industries
Wolverine Worldwide
Comments: Marketing executives wanted a display that would appeal to all consumers. Steel construction components were selected for their strong appearance and their acceptance of magnetic graphics, which could be interchanged without damaging the display. The powder-coated color is said to be unique in that it is really three colors in one, enabling the display to work with brown, black or tan product.

American Greetings
Comments: This display had to occupy the same footprint, hold more total SKUs, and cost less (in this case 22 percent) than an earlier version of the display. In addition, it had to hold at least three spinners and be able to function either as an endcap or as an outpost display.

Products: Cinnabon bakery products
P-O-P companies: Tim Girvin Design (design), Seattle; Gulf States Printing Co. (printing), Tuscaloosa, Ala.
Distribution: Cinnabon stores
Introduction: May 1998
Duration: Permanent
Construction: Paper packaging
P-O-P materials, such as these new-product testing pieces used in a select number of stores, reflect Cinnabon's new look.

Client: Sherwin-Williams, Cleveland
Products Promoted: All lines in Sears paint department
Objective: To develop a signage system that works on multiple types of existing store fixtures, can be installed in any length run and can accept different-size graphics.
Introduction: July 1998
Construction/Materials: Extruded PVC, injection-molded ABS
P-O-P Company: Cormark, Rosemont, Ill.

Client: Devoe Coatings, Louisville, Ky.
Products Promoted: Industrial coatings
Objective: To promote industrial coatings to contractors and to provide an information center.
Introduction: September 1998
Construction/Materials: Laser-routed square tubing, expanded metal, printed Sintra, acrylic holders
P-O-P Company: Diversified Advertising Inc., Louisville, Ky.