Displays & Signs

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels

Client: Mistic Brands Inc., White Plains, N.Y.
Products Promoted: Snapple and Mistic beverages
Objective: To gain incremental impulse sales by reinforcing brand presence on the wall and counter of retail stores.
Introduction: July 1998
Construction/Materials: Vacuum-formed styrene, lithography, silkscreening
P-O-P Company: Mechtronics Corp., Stamford, Conn.

Client: Industria Embotelladora de Mexico, S.A. de C.V., Mexico City
Product Promoted: Coca-Cola
Objective: To provide consumers with cold and warm product (a plastic rack and a cooler) at the same time, while also integrating the product image.
Introduction: July 1998
Construction/Materials: Polystyrene, styrene, PETG
P-O-P Company: RTC Industries de Mexico, S. de R.L. de C.V., Monterrey, Mexico

Client: Lil' Drug Store Products Inc., Cedar Rapids, Iowa
Products promoted: Single-dose packets of analgesics and other remedies
Category management strategy: The Take2 Low-Profile Display includes nine of the top 50 items in the HBC category. It arrives at stores pre-filled.
Retailer: Convenience stores
Number of displays: 25,000

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: To give Pepsi a proprietary look that attracts consumers and increases sales.
Introduction: February 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis