Displays & Signs

Client: Smith Dairy, Cleveland
Product Promoted: "Moovers" Milk
Objective: To introduce single-serve milk to the market, using chocolate milk as the lead product. The inflatable was developed to serve as a focal point in-store, drawing consumers to the product and product lines.
Introduction: December 1998
Construction/Materials: PVC-sealed inflatable with hang tabs at the top for hanging
P-O-P Company: Small Wonder Inflatables Inc., San Diego, Calif.

Product: Advantage flea killer
Number of displays: 240
P-O-P companies: FHc (design), Chicago; The Northstar Print Group (printing), Milwaukee
Distribution: PetSmart stores nationwide
Introduction: May 1998
Duration: Semipermanent
Construction: Metal frame, 3-inch particleboard, posterboard graphics
This multimedia endcap placed in PetSmart by its in-store veterinary practice, VetSmart, features blinking lights and a motion-activated audio box. It played a key role in increasing sales of Advantage flea killer medication.

Client: Hasbro, Pawtucket, R.I.
Products promoted: The full line of Hasbro games and puzzles
Category management strategy: With an easy-to-use rotary dial, the Interactive Game Selection Center simplifies decision-making by narrowing down three choices: age, price point or alphabetical selection.
Retailer: Mass merchants
P-O-P company: DCI Marketing, Milwaukee
Number of displays: 1,000
Date of introduction: Still in test markets

Client: Mistic Brands Inc., White Plains, N.Y.
Products Promoted: Snapple and Mistic beverages
Objective: To gain incremental impulse sales by reinforcing brand presence on the wall and counter of retail stores.
Introduction: July 1998
Construction/Materials: Vacuum-formed styrene, lithography, silkscreening
P-O-P Company: Mechtronics Corp., Stamford, Conn.

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels