Displays & Signs

Product: Nicorette Inhalator
Number of displays: 7,500
P-O-P company: DIA Displays, London
Distribution: Community pharmacies throughout the U.K.
Introduction: January 1998
Duration: Permanent
Construction: Clear acrylic panels; vacuum-formed base
Display set-up: Internal salesforce, contract field sales
This display prevents consumers from accessing the smoking cessation medicine, a merchandising approach required in the U.K. It also assists pharmacists and sales clerks in describing how the product functions.

Client: Gillette Co.
Producer: Abstrategy Design & Manufacturing
Comments: The production of more than 28,000 of these "POPTOPs" helped launch Gillette's new Mach3 razor. With a tall, slim design, several units could be installed in one location. The spring-feed system was easy to load and could handle other Gillette products. Other features included an anti-pilfer clear cover and removable graphics.

Client: Buena Vista Home Video
Producer: Cornerstone Display
Comments: This movie display depicted key characters from the film and conveyed the video's overall story line. A light thief captured ambient light, making it appear that the title treatment was backlit.

Client: Kool-Vue, Div. of Perfect Fit Enterprises
Producer: Inland Paperboard & Packaging Inc.
Comments: The display's unusual trapezoidal shape attracted attention. The hands-on product demonstration of the mirror effectively educated consumers.

Client: Kmart
Products promoted: Books and magazines at feature discount prices.
Category management strategy: This header, shelf and endcap system organize the category, making it easier for the consumer to navigate. The header was designed using LESA accent material, giving it an illuminated look. The gondola signage showed product location and organized it into 30-foot sections. Plastic extrusions were used on the shelf for feature pricing. A special endcap configuration, previously unused, was designed to draw the consumers attention.

Client: Hewlett-Packard, Vancouver, Wash.
Products promoted: Inkjet cartridges
Category management strategy: The goal is to keep all product on the selling floor and cut shrinkage losses to zero.
Retailer: Staples, Westborough, Mass.
P-O-P company: Beeline Group Inc., Newark, Calif.
Number of displays: 700
Date of introduction: January 1998