Displays & Signs

Client: Joico Laboratories Inc., City of Industry, Calif.
Product Promoted: Joico hair products
Objective: To relaunch Joico's flagship brand that features new packaging and a new image.
Introduction: June 1999
Construction/Materials: Powder-coated steel (stand); dye sublimation on poly cotton (banner)
P-O-P Company: The Display Link, Babylon, N.Y.

Client: Pepsi-Cola Canada Beverages, Toronto
Products Promoted: Pepsi, Diet Pepsi, 7 UP, Mountain Dew
Objective: To increase sales volume by partnering with the hit movie of the year.
Number of Displays: 12,000
Introduction: May 1999
Construction: 100-pound coated paper and B-flute corrugate
Producer: Proprint Services Inc., Toronto

Product: 7 UP soft drink
P-O-P companies: Troop Inc. (graphics), Optigraphics (lenticular), K.W. Printing Co. (printing), all of Dallas
Distribution: Supermarkets and c-stores
Introduction: May 1999
Duration: Temporary
Construction: Cardstock, vinyl
Display set-up: Distributors' field staff and retail staff
7 UP teamed with Nokia and Sprint to create a sweepstakes offering free cellular phones and cellular service.

Client: Revlon International, London
Products Promoted: Cosmetics
Objective: To create a tester/merchandiser that could be adapted to European and Asian market needs. An affordable method of production using common tools had to be developed to allow specific markets to customize a product mix while maintaining one global look.
Introduction: October 1998
Construction/Materials: Formica, injection-molded and fabricated acrylic, vacuum-forming, hot stamping and vacuum metalizing

Client: Lego Systems Inc., Enfield, Ct.
Product Promoted: Star Wars-themed Lego toys
Objective: To leverage new Star Wars products and to penetrate the supermarket, drugstore and c-store markets.
Number of Displays: 12,000
Introduction: May 1999
Construction: .010 SBS printed litho-laminated to B-flute singleface
Producer: Triangle Display Corp., Philadelphia

Client: Zotos International Inc., Darien, Conn.
Product Promoted: Bain De Terre Marine Mud
Objective: To increase product awareness of Marine Mud shampoo, conditioner, body masque and mud bucket.
Introduction: January 1999
Construction/Materials: P/S mirror decal that is removable and repositionable
P-O-P Company: SPC Graphics, Hannibal, Mo.