Sports Illustrated Swimsuit Issue Display
Time Distribution Services, New York, wanted to encourage impulse sales of its 1999 Sports Illustrated Swimsuit Issue, and the company believed a corrugated unit that could be placed in secondary locations would do just that. The unit was 200-pound test B-flute corrugated that was litho-mounted with a four-color process plus one PMS color. The company manufactured 25,000 displays that were in stores from February through May.
Producer: U.S. Display Group, Newark, NJ
