Displays & Signs

Client: Elizabeth Arden, New York
Product Promoted: Jako fragrance
Objective: The unit, which stands 7 feet high, gives Jako a commanding presence in the crowded cosmetics aisle and has a masculine feel.
Introduction: April 1999 Construction/Materials: Litho-mounted to black foamcore
P-O-P Company: Taurus Packaging and Display Corp., Cherry Hill, N.J.

Product: RC Cola products
P-O-P company: Floorgraphics Inc., Princeton, N.J.
Distribution: 1,000 supermarkets
Introduction: June 1999
Duration: Temporary
Construction: Vinyl
Display set-up: Distributor field staff
RC Cola's recent promotion for free baseball equipment, tied to its sponsorship of Little League baseball, featured floor graphics in 1,000 supermarkets nationwide.

Client: Hope Industries Inc., Farmingdale, N.Y.
Product Promoted: Watches
Objective: To introduce Star Wars character watches to children in concert with the release of the "Episode I" feature film.
Number of Displays: 4,800
Introduction: May 1999
Construction: 200-pound B-flute, bleach white corrugate two colors plus four-color litho header
Producer: Triangle Display Corp., Philadephia

Client: Estee Lauder, New York
Products Promoted: 24-Karat Holiday Color Story
Objective: The client wanted to create a new color story to coordinate the most beautiful and wearable colors for the holiday season in a consumer-friendly unit.
Introduction: August 1998
Construction/Materials: Injection molding, hot stamping, gold mylar
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell cup toppers
Objective: To promote sales of four Taco Bell cup toppers and cups. The display allows for easy replacement of other cups when cup toppers sell out at the store level.
Number of Displays: 3,500
Introduction: May 1999
Construction: C2S, mounted on 70-point board, PETG, barbed cords, skyhook and cord
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago