Displays & Signs

Client: Kelly Springfield, Akron, Ohio
Products Promoted: Kelly Springfield radial tires
Objective: Using catchy slogans and comparing Kelly radials to the toughness of the sport of football, which gives consumers a sense of ruggedness with their purchase of this product.
Introduction: July 1999
Construction/Materials: 8 mil poly banners, 18-point C2S posters and danglers
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Client: NFL Properties, New York
Products Promoted: NFL On Field Apparel (formerly Pro Line) by licensees Nike, Adidas & Puma

Client: Virtual Images, San Bernardino, Calif.
Product Promoted: "Tomorrow Never Dies" video
Objective: To create awareness of the movie on videocassette.
Construction/Materials: Mouse/counter pad -- .030-point lenticular mounted to 1/8-inch Kushon rubber, then die cut. Wobbler card --.030-point lenticular, die cut.
P-O-P Company: Graphic Converting, Niles, Ill.

Client: Procter & Gamble, Toronto
Products Promoted: Cover Girl lipsticks, nailslicks, eyeshadow, blush, pencil liners
Objective: The client wanted a compact display to highlight and merchandise the latest trends in the Cover Girl brand's top sellers.
Introduction: August 1998
Construction/Materials: Gloss white styrene, co-poly, clear acrylic, white PVC, Velcro, metal, springs, litho card and rivets
P-O-P Company: IDMD Design & Manufacturing Inc., Toronto

Client: American Crew, Denver
Products Promoted: Grooming products for men
Objective: To create consumer awareness that selective salons carry a full line of American Crew grooming products with upscale Open/Closed door signage.
Introduction: March 1999
Construction/ Materials: Injection-molded styrene with a laminated insert
P-O-P Company: The Display Link, Babylon, New York

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell collectible toys
Objective: To promote sales of nine Star Wars/Taco Bell collectible toys.
Number of Displays: 3,500
Introduction: May 1999
Construction: Foamboard, PETG, mounted litho
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago

Client: Alcone Corp., New York
Product Promoted: Boaz Color Makeup
Objective: To market the company's cosmetics through an innovative counter display that is unbreakable and easily fabricated.
Introduction: July 1998
Construction/Materials: CYRO Industries' HP Multipolymer sheet in Glass Green
P-O-P Company: Nikles Design Corp., Oceanside, N.Y.