Displays & Signs

A Stone Cold Groove...

Paul Flum Ideas Inc.
Surge Hockey 3-in-1 Iceman
Coca-Cola Co.
Comments: The design of this display features an interactive hockey game on top of an ice cooler. The lid replicates a hockey arena, complete with an ice rink, fans in the stands and players. The Surge and NHL logos were featured prominently on the ice and on the side of the lid. This created the awareness of the Surge/NHL alliance.

Client: Mattel Toys
Producer: Frank Mayer & Associates Inc.
Comments: According to the company, many accounts would not have taken on this product without the help of a display to explain the features and benefits. Prime space was secured for both the product and the display in 90% of all retail locations. Virtually all of the displays that were ordered have been placed. Sell-in exceeded planned goals by 47%.

Product: Wildflower seed packets
P-O-P company: In-house
Distribution: Home & garden centers, small nurseries
Introduction: August 1999
Duration: Permanent
Construction: Wood
Display set-up: Retail staff
Wildseed Farms Ltd. streamlined its seed packaging and wood displays, creating smaller floorstands and countertop units that still hold the same number of SKUs.

Client: Nabisco Inc.
Producer: ImageWorks Display & Marketing Group Inc.
Comments: The display received excellent retail acceptance nationally as part of the client's Summer Grilling Season program. The flexibility of the display enables retailers to customize the product mix. The combination of products and recipe information offers the consumer a one-stop shopping home meal solution.

Client: PepsiCo Inc.
Producer: Profitmaster Displays Inc.
Comments: This unit secured incremental placements with refrigerated products. Its width is adjustable to fit most "Coffin" cooler sizes and accommodates multiple-package designs.