Guinness Backbar Glorifier
Client: Avid Inc.
Entrant: Henschel-Steinau Inc.
Comments: This display was intended to convey an upscale, wood-like feel while keeping costs down. This was achieved by producing the unit in urethane foam. Three glasses sit atop a pedestal and are illuminated to illustrate the versatility and ability to mix Guinness Import Co. brands. With its upscale look and clean design, this glorifier helped consumers choose Guinness amidst a bar cluttered with many other brands and choices.
