Displays & Signs

Client: Avery Dennison Office Products Worldwide
Producer: Longview Fibre Displaygroup
Comments: The idea here was to create a center-aisle, pre-packed, promotional display for do-it-yourself greeting cards. The direct print on corrugated with aqueous coating, contrasting with the UV-coated ribbon and litho header, achieved a "gift box" look. The header depicts how the greeting cards are made and shows how to use the related computer program.

Client: Pepsi-Cola Co.
Producer: Everbrite Inc.
Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.

Product: "Mystery Men" movie
P-O-P company: LAgraphico.com, Burbank, Calif.
Distribution: Movie theaters
Introduction: May 1999
Duration: Temporary
Construction: Styrene, corrugated, fluorescent lights
Display set-up: Theater staff
Creative lighting was used to add dimension and generate consumer interest in the "Mystery Men" movie.

Client: Congoleum
Producer: AG Industries

DK Publishing puts a lot of energy into the P-O-P supporting its books. In the end, that's what gets the company noticed and books purchased.