Displays & Signs

Advertiser: BLI, an Empak Company, Shakopee, MN
Producer: Midwest P.O.P & Display, Minneapolis, & Menasha Corp., Lakeville, MN
Objective: To economically display and demonstrate the E-Z sawhorse system. The corrugated sawhorse, which was designed to demonstrate all planned line extensions, including bonus packs, incorporates a set of E-Z sawhorse brackets, allowing consumers to inspect the product.

Advertiser: Nike, Beaverton, OR
Producer: P.O.P., Inc., Long Island City, NY
Objective: To increase visibility of the brand name at the point-of-purchase. With so many competitors in the store, Nike wanted a display with a simple, striking message. Capitalizing on the highly recognizable logo, a banner that would dominate the "air space" was developed. The unit is injection molded and then sonic welded to hold together the frame and square face.

Advertiser: American Isuzu Motors, City of Industry, CA
Producer: Alcone Promotion, Irvine, CA
Objective: To provide dealer showrooms with state-of-the-art, updatable, modular display units; to establish Isuzu's identity in multi-line dealers' showrooms, and to provide product information to consumers and salesmen.

Advertiser: Lorillard Tobacco Co., New York
Producer: Display Masters, Long Island City, NY
Objective: To generate increased traffic at convenience stores and sales at the pump. The injection molded frame is held in place with double stick strips and features five- and six-color litho printed plastic panels that are weatherproof and interchangeable.

Advertiser: Citizen Watch Co. of America, Lyndhurst, NJ
Producer: Henschel-Steinau, Englewood, NJ
Objective: To provide department and jewelry stores with a flexible, modular display. By combining components of the display, which was designed to enhance the high-tech sports look of the new Promaster watches, retailers can merchandise any part of the line from an individual watch to the full line and do it on counters, in showcases, or in store windows.