Displays & Signs

Advertiser: Pontiac Division, General Motors Corp., Pontiac, MI
Producer: Design Forum, Dayton, OH
Objective: To create a retail environment that reflected the cars' exciting image in the dealership facilities. The program needed to (1) complement the product line's high quality, and (2) meet consumers' desire for informative surroundings.

Advertiser: Trifari, New York
Producer: Trans World Marketing, East Rutherford, NJObjective: To develop an interactive marketing vehicle for department stores that would: educate Trifari customers on basics of accessorizing; generate in-store excitement and multiple purchases through event promotion, and reinforce media advertising and fixturing.

Advertiser: Western Publishing Co, Racine, WI
Producer: Chesapeake Display & Packaging Co., Winston-Salem, NC
Objective: To develop a display that would be clearly identified with Disney, easily set up, project the quality image of both Disney and the Golden line, demonstrate a wide breadth of product, and hold sufficient inventory to satisfy demand.

Advertiser: Noxell, Hunt Valley, MD
Supplier: Intermark, New York
Objective: To develop an interactive computer that would (1) educate consumers to their best color(s), (2) increase consumer confidence in making color cosmetic purchases, (3) improve Cover Girl's color authority, and (4) create multiple purchases.

Advertiser: Timex Corp., Middlebury, CT
Producer: Frank Mayer & Associates, Grafton, WI
Objective: To introduce the new line of Gizmoz watches. Since the line is targeted to 7 to 13 year olds, the display uses bold colors and eye-catching graphics to draw attention. The watches, which can be seen through a clear plastic, are mounted on foam balls that slip onto a circular wheel whose movement is activated by a yellow gear mechanism.

Advertiser: AT&T, Parsippany, NJ
Producer: Consumer Promotions, Mt. Vernon, NY
Objective: To increase add-on sales of high margin accessory products at the time of a primary product purchase via an upscale accessory display. The need for flexibility and interchangeability for new accessory products can be achieved via the removable vacuum-formed product trays which also maximize retail space by combining more than one product style per tray. The product category departmentalization can also be maintained by perfectly color coordinated vacuum-formed trays.