Displays & Signs

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: MindStorm Interactive Learning Center
Objective: To provide customers with instructions on how Lego products work without disturbing other shoppers or store employees.
Introduction: December 1998
Construction/Materials: Multiple computer-optimized reflection surfaces to focus sound waves to a laser-like beam
P-O-P Company: SoundTube Entertainment Inc., Park City, Utah

Client: Unilever HPC-USA, New York
Distribution: Mass merchants, drugstores
Size of Run: 8,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: Pond's Clear Solutions will attract large numbers of teens into the franchise. It will give these customers a chance to grow within the Pond's family from their early oily skin/blackhead timeframe through the time they become concerned with anti-aging.

Client: Ray Ban/Sun Optics, Rochester, N.Y.
Distribution: Eyewear specialty shops and sporting goods retailers
Size of Run: 750
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Personal Products and Accessories

Client: Swatch USA, Weehawken, N.J.
Producer: Darko Co., Twinsburg, Ohio
Comments: This unit needed to display up to 120 watches at one time in a secure yet accessible environment. The client wanted to create an atmosphere that has the high-tech exclusivity that is synonymous with the Swatch brand.

Client: Fisher-Price, East Aurora, N.Y.
Product Promoted: View Master
Objective: To maximize visibility for the View Master product line. The freestanding spinner allows for more facings and a greater variety of products to be displayed.
Introduction: July 1999
Number of Displays: 2,250
Construction/Materials: Metal, wire, pillow-cut foam-core, litho printing
P-O-P Company: Darko Co., Twinsburg, Ohio

Client: Schmidt-Cannon, Ontario, Calif.
Distribution: Supermarkets
Size of Run: 465
Producer: One Source Industries LLC., Laguna Hills, Calif.
Division: Temporary, Grocery and General Merchandise Products

Client: Goodyear Tire & Rubber Co., Akron, Ohio
Distribution: Goodyear company-owned outlets
Size of Run: 700
Producer: Tusco Display, Gnadenhutten, Ohio
Division: Permanent, Automotive Aftermarket

Client: Hunter Douglas, Broomfield, Colo.
Distribution: Window fashion showrooms
Size of Run: 1,000
Producer: Thomson-Leeds Company Inc., New York
Division: Permanent, Home and Garden
Objectives: To design a compact, organized sign to bring attention to a new line of colored headrails. The display also informs and educates consumers on the advantages of the product line, and increases consumer awareness of the choices available to them.