Displays & Signs

Client: Mattel, El Segundo, Calif.
Product Promoted: Kid's puzzles
Objective: To provide secondary placement during the holiday season and effectively display the puzzles.
Introduction: November 1999
Number of Displays: 1,500
Construction/Materials: Three-color Lusterprint on bleached white corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Plank Road Brewery, Milwaukee
Distribution: All channels
Size of Run: 450
Producer: Great Northern Corp., Racine, Wis.
Division: Temporary, Beverages -- Beer
Objectives: To design a promotional display that merchandises 12- or 24-packs of Red Dog Premium Beer and cross-merchandise snack products.

Client: Toys "R" Us, Paramus, N.J.
Product Promoted: Jewelry for children
Objective: To engineer a modular spinning rack that would work in an in-line gondola as a single, double or triple unit, depending on the store size and space limitations.
Introduction: July 1999
Number of Displays: 1,700
Construction/Materials: Plastic slatwall
P-O-P Company: Design Display Group, Carlstadt, N.J.

Client: adidas, Beaverton, Ore.
Distribution: Sporting goods stores, outdoor specialty shops and department stores
Size of Run: 500
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Personal Products and Accessories

Client: Brown-Forman Corp., Louisville, Ky.
Distribution: Large display for off-premise liquor outlets; small display for on- and off-premise liquor stores or bars
Size of Run: 2,500
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Distilled Sprits - Non-Illuminated or Non-Motion
Objectives: The displays were designed to draw attention to Finlandia vodka and associate it with martinis. The martini glass-shaped units can be product-holding counter displays or the centerpiece for larger, eye-catching displays.

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Construction System
Objective: To explore non-traditional market segments for toys and gain access into underdeveloped market channels.
Introduction: September 1998
Number of Displays: 2,500
Construction/Materials: .010 SBS printed four-color process and varnish laminated to B-flute on singleface
P-O-P Company: Triangle Display Group, Philadelphia