Displays & Signs

Client: K2 Snowboards, Vashon, Wash.
Distribution: Specialty retailers
Size of Run: 1,000
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Sports, Toys and Accessories
Objectives: To reinforce consumer awareness of the K2 brand with permanent platforms, holders and signage for key, non-board products.

Client: The Dial Corp., Scottsdale, Ariz.
Distribution: Mass merchants, drugstores, supermarket chain stores
Size of Run: 1,500
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Skin Care Products

Client: Reader's Digest, Pleasantville, N.J.
Distribution: Bookstores, drugstores and mass merchants
Size of Run: 2,500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Books, Newspapers and Magazines
Objectives: The unit merchandises a new collection of Reader's Digest-licensed Barbie books in a wide variety of retail channels and provides instant recognition of the brand with a powerful trade promotion program.

Client: Mattel, El Segundo, Calif.
Product Promoted: "Toy Story 2" toys
Objective: To generate impulse purchases with a display that capitalizes on the excitement surrounding the "Toy Story 2" movie release.
Introduction: November 1999
Number of Displays: 2,500
Construction/Materials: Flexo printing on body, trays and back of litho parts; logos and characters are printed on litho and laminated to corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Coca-Cola, New York
Distribution: Convenience stores, supermarkets
Size of Run: 500
Producer: HMG Worldwide, New York
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To increase in-store marketing opportunities for occasion-oriented usage of Coca-Cola beverages while capturing the product's nostalgic brand identity and communicating it to shoppers.

Client: Klutz, Palo Alto, Calif.
Product Promoted: Books with toys
Objective: To increase brand awareness through broader P-O-P presence.
Introduction: March 1999
Number of Displays: 2,383
Construction/Materials: Injection-molded shelves; wire grids; laser-cut, screened hardboard; vinyl-covered particle board
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.