Displays & Signs

Client: Bolle, Wheat Ridge, Colo.
Distribution: Retail golf shops and golf resort pro shops
Size of Run: 51
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Jewelry
Objectives: To design an upscale merchandising vehicle to display the Bolle line of high-end, golf/sport sunglasses. Also, to position the brand prominently in a small amount of floorspace and showcase the product. The display was also designed with security features.

Client: DK Publishing, New York
Producer: Taurus Display Corp., Cherry Hill, N.J.
Comments: This multi-level display was designed to launch a new line of NFL-licensed books. It needed to attract attention and help gain premium placement for the books.

Client: Nike Inc., Beaverton, Ore.
Distribution: Sporting goods stores, outdoor specialty shops and department stores
Size of Run: 150
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Apparel and Sewing Notions
Objectives: To produce a merchandising fixture to introduce Inneractives wear to women. The strategy was to create a permanent focal point for the consumer, keeping the product from being placed on standard four-way fixtures.

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts such as pool halls and game rooms
Size of Run: 1,320
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, On-Premise - Illuminated or Motion

Client: Seagram Americas, Lake Success, N.Y.
Distribution: On-premise bar and restaurant accounts
Size of Run: 300
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The tropical/nautical-themed bottle glorifier was designed to reinforce both the brand advertising and the brand image. It generated strong demand among retailers and helped lead to a 27% sales increase in those markets.

Client: Sears Roebuck and Co., Hoffman Estates, Ill.
Distribution: Sears electronic departments
Size of Run: 900
Producer: Harbor Industries, Grand Haven, Mich.
Division: Permanent, Personal Telecommunications
Objectives: The client wanted a display that would exhibit the department's complete line of radar detectors, CBs and scanners. It also needed to communicate to the customer the features, brand name, price and model number of each product. The unit was designed to last for a three-year period.

Client: DraftWorldwide for Sprint, Chicago
Distribution: Big K and Super K retail outlets
Size of Run: 1,300
Producer: Rapid Displays, Chicago
Division: Temporary, Personal Products and Accessories
Objectives: To create and build consumer awareness of the arrival of Sprint PCS at Big K and Super K retail outlets during the month of October 1999.

Product: Kingchain chain products
P-O-P company: Designed in-house
Distribution: Hardware and home center stores
Introduction: August 1999
Display set-up: Retail staff
This 4-foot freestanding rack display merchandises Kingchain products with the flexibility to present any mix-and-match assortment desired in a compact, portable format.