Displays & Signs

Client: Kreepy Krauly, Sanford, N.C.
Product Promoted: Kreepy Krauly brand automatic pool cleaner
Marketing Strategy: This banner was designed to inform consumers of the newly improved product.
Introduction: March 2000
Number of Displays: 3,000
Distribution: Mass merchants
Construction/Materials: Four-color process screenprinted on 10mil white poly banner
P-O-P Company: Ace-Hi Screen Printed Graphics, Wyoming, Mich.

Client: Applied Concepts, Warrendale, Pa.
Producer: Midland Container, Franksville, Wis.
Comments: This display needed a small footprint to fit in the aisle at Home Depot stores. It was created to introduce a new product line in these stores. It is a prepack display that holds 96 units. Two or three displays were actually placed in every Home Depot store, which allowed for increased visibility in more than one department.

Client: Busch Creative/Colgate-Palmolive, St. Louis
Producer: Rapid Displays, Chicago
Comments: To launch three new products and to promote Colgate-Palmolive' sponsorship of Kmart's CART racing team, this display was placed in 1,940 Kmart stores and sold out of product in less than one week. It facilitated the distribution of a half million coupons in-store through the Colgate/CART "race track pack."

Client: Elizabeth Arden, New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: This display was created for the launch of the Green Tea line of fragrance products. To encourage trial use, testers are positioned on a brushed silver styrene platform at the front of the unit.

Product: Vision and timing products
Number of displays: 41,050
P-O-P companies: Design Display Group Inc. (manufacture), Carlstadt, N.J.; Mahar Adjami and Partners (co-design), New York
Introduction: October 1999
Distribution: Sporting goods and department stores; watch and eyewear specialty stores; optical chains
Duration: Permanent
Construction: Aluminum and plastic
Display set-up: Field force

Client: Imperial Home Decor Group, Cleveland
Producer: AC Industries, Cleveland
Comments: This floor display was developed for Lowe's home center stores to help customers in their decision-making process. It has been so effective that Lowe's plans to expand this brand's presence in its stores.

Client: Colgate Palmolive Co., Mexico D.F.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This supermarket display was designed to integrate the oral care line, increase the use of the category products, and increase the sales of toothpaste, toothbrushes and mouthwash. According to the company, sales increased by 25% in the product category.