Displays & Signs

Client: Wal-Mart for JCI, AC Delco and GNB, Bentonville. Ark.
Products Promoted: Automotive parts
Marketing Strategy: The interactive kiosk provides specific product information to ease the buying process. It helps alleviate the need for printed catalogs and helps simplify the data update process.
Introduction: January 1999
Number of Displays: 900
Distribution: Wal-Mart stores
Construction/Materials: Case metal, computer hardware
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Client: Nabisco, East Hanover, N.J.
Product Promoted: Nabisco crackers
Objective: To develop a merchandising vehicle that would help drive volume among heavy cracker consumers, especially during a peak snacking and party occasion - the Super Bowl.
Number of Displays: 10,000
Construction/Materials: Corrugated
P-O-P Company: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.

Product: Automobile feature options
Number of displays: 1,500
P-O-P company: Santa Cruz Industries Inc., Santa Cruz, Calif.; Design Service Alliance, Tucson, Ariz.
Introduction: October 1999
Duration: Semipermanent
Construction: Plastic, cardstock
Display set-up: Retail staff
American Honda Motor Co. introduced this spoiler display for the Honda Acura, which includes LED blinking lights to replicate the look of brake lights.

Client: Nioxin Research Labs, Lithia Springs, Ga.
Product Promoted: Hair products
Objective: To firmly establish the Nioxin brand in on-premise locations in an upscale manner and to obtain permanent product placement while establishing the Nioxin identity. The units were designed to be freestanding, movable and flexible enough to hold the entire product line.
Introduction: July 1999
Number of Displays: 1,500

Marketing program includes displays offering DC Comics magazines

Client: Candle Corp. of America, Des Plaines, Ill.
Products Promoted: Candles and related accessories
Objective: To provide a temporary display vehicle that merchandises up to 1,100 pieces of various products; to create a structurally sound display that can support up to 1,350 pounds; and to design a unit that offers multiple product options for retailers based on differing classes of trade and price points.
Introduction: September 1999
Number of Displays: 500