Displays & Signs

Client: Procter & Gamble, Cincinnati
Producer: Rand Display Inc., Teaneck, N.J.
Comments: The bright red color and large graphics on the header, along with the distinctive Pringles logo and familiar slogan, improved the visibility of the product. The display provides for better stocking and product presentation and allows for flexibility to shelve various packages.

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Budweiser beer
Marketing Strategy: This display was intended to provide an eye-catching, impactful presence in large chain supermarkets and liquor store accounts, drawing consumer interest and tying in Budweiser beer and ESPN Sports with summer beer consumption.
Introduction: March 1999
Distribution: Supermarkets and liquor stores
P-O-P Company: Rapid Displays, Chicago

Product: Sunglasses
Number of displays: 5,000
P-O-P company: Ettinger Displays Inc., Hauppauge, N.Y.
Distribution: CVS stores
Introduction: January 2000
Duration: Permanent
Construction: High-pressure laminate base; injection-molded plastic eyeglass holders; powder-coated metal grid accessory racks
Display set-up: Field force
Lantis Eyewear Corp.'s Family Optics display is designed with rotating panels that have graphics on the opposite side.

Client: The Boston Beer Co., Boston
Producer: C.D. Baird & Co., West Allis, Wis.
Comments: The objective was to create a highly visible unit that emulates the rich graphics and distinct style of the Samuel Adams six-pack carrier. Its design allows the retailer to utilize the unit as either a mobile or a pole topper for mass case stackings.

Client: Revlon Inc., New York
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: For use as an endcap, the unit was designed with a large factice of the product to draw consumer attention. The shelves of the unit have color strip labels to make it easier for consumers to choose the color they need. The unit was produced for Wal-Mart stores to introduce the new lip product.

Product: HP LaserJet printers
P-O-P company: The Beeline Group, Newark, Calif.
Introduction: November 1999
Duration: Semipermanent
Construction: Cardstock, vinyl
Display set-up: Field and retail staff
HP's new merchandising layout is designed to lead customers to the appropriate printer. Customized P-O-P can help retailers create a unique look.