Displays & Signs

Client: L'Oreal, New York
Products Promoted: L'Oreal Kids Tropical Punch shampoo and conditioner
Marketing Strategy: To develop a freestanding display and sidekick that would help create brand recognition. The display graphics had to be impactful and had to appeal to kids.
Introduction: December 1998
Number of Displays: 6,875 floorstands, 25,500 sidekicks
Distribution: Mass merchants and drugstores
Construction/Materials: Corrugated with a plastic vacuum-formed base and injection-molded trays

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist HP Tour and HP Eclipse golf balls
Marketing Strategy: To educate the customer about the features of each product in the family line. The product-specific headers detail the golf balls' unique qualities so the correct ball can be matched to the golfer's playing profile.
Introduction: December 1999
Number of Displays: 2,000
Distribution: Golf product retailers, pro shops

Hey, Is That Your Old Rag Doll?

Client: Brita (USA) Inc., Oakland, Calif.
Producer: Advertising Display Co. (ADC), Lyndhurst, N.J.
Comments: This unit provides an aesthetically pleasing method for highlighting the product, product benefits and performance claims. The display can be used with existing wave units to make it look like one continuous display piece.

Client: The Integer Group for Coors Brewing, Lakewood, Colo.
Producer: Everbrite Inc., Greenfield, Wis.
Comments: The Coors Light brand invests heavily in sports marketing and wanted to reinforce this at the point-of-purchase, particularly in sports bars, with the focus on NASCAR. The client wanted to appeal to consumers by creating a realistic-looking sign. To achieve this, the mold was cast from an actual NASCAR tire.

Client: Stila Cosmetics, Los Angeles
Producer: The Royal Promotion Group, New York
Comments: The marketing goal was to create a new on-counter visual image for Stila Cosmetics. The display system merchandises product in a modular format and allows for testing. It was created for department stores and boutiques.

Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior.