Displays & Signs

Client: RadioShack, Fort Worth, Texas
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: This unit provides a "store within a store" environment to make RadioShack stores a destination retail environment for high-tech goods and services. The televisions are always turned on so customers are constantly receiving messages and store personnel don't always have to be present.

Client: Whitehall-Robins, Madison, N.J.
Producer: Smurfit-Stone Display Group, Richmond, Va.
Comments: This unit reinforces the brand equity of the Centrum name and the bottle's shape. It is flexible and has been reordered twice due to the success of sell-through and acceptance in the field.

Client: EV Global Motors Co., Los Angeles
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: A display was needed to introduce a new "electric bike" in auto dealerships. It also needed to increase brand awareness of the new product venture and educate consumers about the benefits of the bike. The design of the display had to allow consumers to be able to lift the bike off the display to test it.

Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience.

Client: Bath & Body Works, Reynoldsburg, Ohio
Producer: The Royal Promotion Group, New York
Comments: This unit was created as a secondary outpost that reinforces the launch of a full women's cosmetic line. It encourages testing and sampling. The fixture is updateable and has interchangeable graphic panels that allow for seasonal changes.

Client: Hunter Douglas, Broomfield, Colo.
Producer: Thomson-Leeds Company Inc., New York
Comments: This program was designed to combine two collection's sample books in an effective, innovative sales promotion tool for Hunter Douglas distributors, retailers and door-to-door sales consultants. The sample case offers the customer an interactive and tactile experience when buying shades. The sample books have several removable, field-adjustable fabric decks, which demonstrate the beauty and quality of each fabric selection.

Client: Identity Group Inc., Cookeville, Tenn.
Producer: R/P Creative Sales Inc., Burbank, Calif.
Comments: This rotating display was designed to increase sales of custom stamps and signs. It features a header that attracts customers' attention from a distance. The removable panels can be changed periodically for the addition of new products.

Client: Bic Corp., Milford, Conn.
Product Promoted: Bic utility lighters
Marketing Strategy: To enhance open stock sales of SureStart Lighters while penetrating the home center store category by offering a compact, high unit volume display.
Introduction: March 1999
Number of Displays: 1,000
Distribution: Home centers and department stores
Construction/Materials: The shelves are three-color, direct print and varnished on B-flute; the header is four-color flexo and varnished on E-flute

Client: Clorox Co., Oakland, Calif.
Products Promoted: Kingsford charcoal and other barbeque-related products
Marketing Strategy: To create a shippable and easy-to-assemble pallet display that would serve as a high-profile, eye-catching billboard for Kingsford within Wal-Mart stores. Also, to attract consumers to the barbeque section of Wal-Mart stores and to induce purchases of Kingsford charcoal and other barbeque-related accessories.
Introduction: March 1999
Number of Displays: 1,500
Distribution: Wal-Mart stores