Displays & Signs

Product: Videotape rentals
P-O-P company: Norka Inc., Appleton, Wis.
Distribution: Video stores
Introduction: May 2000
Duration: Temporary
Construction: Polypropylene film, vinyl, paper stock
Display set-up: Retail staff
Rentrak Corp. is using a new polypropylene material that sticks to any surface (regardless of texture) to add more flexibility to its P-O-P materials.

Client: BioLab, Decatur, Ga.
Products Promoted: Pool supplies
Marketing Strategy: To create a display that could be used to encourage private dealers to promote all of the company's products by using interchangeable graphics.
Introduction: February 1999
Number of Displays: 75
Distribution: Hardware stores and pool equipment stores
Construction/Materials: Sheet plastic, extruded plastic, wood, screened sheet plastic
P-O-P Company: Gage In-Store Marketing, Minneapolis

Product: Resilient sheet vinyl flooring
P-O-P company: Showtime Enterprises Inc.
Introduction: November 1999
Duration: Permanent
Construction: Metal framing, laminate end panels, vacuum-formed plastic header and base, injection-molded plastic sample frames
Display set-up: Field staff
Mannington Mills' new Panorama Display combines the visual impact of a waterfall format with the shopability of a page-frame design to gain the best of both formats and showcase its lines of vinyl flooring.

Client: Anheuser-Busch Inc., St. Louis
Producer: Rapid Displays, Chicago
Comments: This program was intended to support all Bud Bowl 2000 media advertising in-store and to visually reinforce the Bud Bowl trademark. The client wanted to generate consumer interest and excitement at retail, thereby driving sales of Bud and Bud Light beers.