Displays & Signs

Client: Pizza Hut, Dallas, and Sony Computer Entertainment America, Foster City, Calif.
Products Promoted: Pizza Hut pizza and Sony PlayStation videogames
Objective: To promote the product association of Pizza Hut and PlayStation and the free demo disc giveaway.
Number of Displays: 23,000
P-O-P Companies: TLP Inc. (design), Dallas; Rand Graphics Inc. (manufacture), Wichita, Kan.

Client: Swatch Group U.S., Weehawken, N.J.
Product Promoted: Skin Ultra-Flat watch
Marketing Strategy: The client wanted to be able to convey the message that this is the world's thinnest plastic watch. The designer suggested rotating the watch 360 degrees continuously with a message on the back so consumers can see the watch and read the message within six seconds.
Introduction: March 2000
Number of Displays: 550
Distribution: Department stores and company stores

Client: OfficeMax Inc., Shaker Heights, Ohio
Products Promoted: Computer speakers
Objective: To provide consumers with an interactive shopping experience that allows them to compare products and encourages them to choose higher-end speakers. The display was also designed to minimize store set-up time and maintenance.
Number of Displays: 120
Construction/Materials: Tubular steel skeleton, laminated wood exterior, circuit board-with prerecorded sound chip, electrical wiring
P-O-P Company: Visual Marketing Inc., Chicago

Client: Iomega Corp., Roy, Utah
Products Promoted: Clik! PC card drive, Zip CD and Zip 250
Objective: To increase awareness of Iomega's complete line of removable storage media.
Introduction: February 2000
Number of Displays: 750
Construction/Materials: Litho-laminated 3 mil white Sintra; .050 brushed aluminum with clear iodized finished white powder, wire feet, acrylic stops
P-O-P Company: Rapid Displays, Union City, Calif.

As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.