Displays & Signs

Retail Category: Mass Merchants
Display Type: Motion, Light or Sound Displays
Producer: Henschel-Steinau Inc., Englewood, N.J.
Client: The Clorox Co.

Product: Sunglasses
Number of displays: 300
P-O-P company: Visual Marketing Inc., Chicago
Introduction: April 2000
Duration: Semipermanent
Construction: Wood base, powder-coated wire, plexiglass, stryrene
Display set-up: Field staff
Maui Jim has released an updated version of its 48-piece sunglasses display, providing a refined presentation with more security.

Client: Beautycology Inc., New York
Product Promoted: Candy Kisses
Marketing Strategy: To create an eye-catching prepacked counter display that promotes an added value to the customer and that builds a presence within the cosmetic category of drugstores for this brand.
Introduction: July 2000
Number of Displays: 7,500
Distribution: Drugstores
Construction/Materials: Vacuum-formed tray and SBS riser
P-O-P Company: Triangle Display Group, Philadelphia

Product: 340 Series sprinkler
Number of display: 440
P-O-P company: JP Marketing Services Inc., Santa Fe Springs, Calif.
Introduction: July 1999
Duration: Semipermanent
Construction: Injection-molded plastic (sprinkler sample), vacuum-formed plastic (display base), die-cut pressure-sensitive labels, SBS board (backer)
Display set-up: Retail staff
The countertop display for Toro's 340 Series sprinkler head featured a visible replica of the product on a compact footprint. The display could also be mounted on a wall.

Client: J & J Snack Foods, Pennsauken, N.J.
Product Promoted: Super Pretzel soft pretzels
Marketing Strategy: The client wanted to update its current display unit by adding a "dress up" kit that includes vacuum-formed graphics and plastic extruded corners.
Introduction: March 2000
Number of Displays: 3,500
Distribution: All retail outlets
Construction/Materials: Styrene, Vivak, plastic extruded corners, fluorescent illumination
P-O-P Company: Mirro Products Co., High Point, N.C.