Displays & Signs

Client: DraftWorldwide, Chicago, for Brown-Forman, Louisville, Ky.
Distribution: Liquor stores and grocery stores
Size of Run: 3,000
Producer: Rapid Displays, Chicago
Division: Temporary, Liquor: Distilled Spirits -- Illuminated or Neon
Objectives: The display is designed to highlight Jack Daniel's gift decanters by conveying the family spirit of the holidays. Garland, blinking holiday lights, graphics and the centerpiece statue of "Gentleman Jack" wearing a red scarf, evoke the warmth of home and hearth.

Client: Salomon USA, Portland, Ore.
Product Promoted: Salomon Snowblade
Objective: To present the entire Salomon Snowblade System (ski, boot, bag, helmet and wrist guard) on a single, space-efficient, freestanding display.
Introduction: November 1999
Construction/Materials: Metal support structure; painted wood panels; vacuum-formed base; printed graphics
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Product: Stonehaven Wine
Number of displays: 2,000
P-O-P company: Flair Display Inc., Bronx, N.Y.
Introduction: March 2000
Duration: Semipermanent
Construction: MDF, laminated graphics, high-impact styrene
Display set-up: Distributor staff
The display to help introduce Banfi Vintners' Stonehaven wine to off-premise accounts reflects the "stone" imagery of the label, including a painted-resin stone on top.

Client: The Upper Deck Co., L.L.C., Carlsbad, Calif.
Product Promoted: Digital/Paper Trading Cards
Marketing Strategy: The client wanted to merchandise its PowerDeck products on a self-contained merchandising unit. The header and panel graphic were designed to attract attention. The display needed to show both pegged and boxed product and dispense literature that describes the product.
Introduction: September 1999
Number of Displays: 250
Distribution: Target, Wal-Mart and Super Kmart

Product: Footwear
Number of displays: 100
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Company stores
Introduction: May 2000
Duration: Permanent
Construction: Sintra, melamine, metal,vinyl
Display set-up: Retail staff
A three-sided circular floorstand calls attention to the availability of soccer shoes at New Balance stores around the country.

Client: Wilson Sporting Goods, Chicago
Product Promoted: Tennis rackets
Objective: To promote Wilson's tennis racket offerings and gain consumer attention at retail.
Introduction: July 1999
Number of Displays: 1,200
Construction/Materials: Brushed aluminum, polystyrene
P-O-P Company: Mirro Products Co., High Point, N.C.