Displays & Signs

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Dos Equis Bottle Glorifier
Marketer: Labatt USA
Producer: Flair Display Inc., Bronx, N.Y.
In order to increase consumer awareness of both Dos Equis flavors, this unit leverages the stronger flavor to gain increased trial of the other. It also provides strong visual reinforcement of the XX brand identity. This unit is molded urethane with screenprinted and die-cut graphics.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Korbel Champagne Mass Merchandiser
Marketer: Brown-Forman Beverage Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Retail Channel: Transportation
Display Type: P-O-P Graphics
Campaign: Promotional Tower
Marketer: Mercury Marine
Producer: Great Northern Display Group, Racine, Wis.
The objective was to create an image-building vehicle to promote four different Mercury Marine products within dealer showrooms. The modular display had interchangeable panels that promoted key product features through the use of large-format graphics.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Temporary Counter
Campaign: Zoom Camera
Marketer: Olympus
Producer: Thomson-Leeds Company Inc., New York
The idea behind this display was to create a "spoof": instead of simply buying a new Olympus I Zoom Waterproof Camera, a consumer can now "do it yourself" and waterproof an old camera using the pre-cut sheets of plastic wrap from the display. An Olympus 3-D logo that is molded onto the front of the dispenser provides strong brand identification.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Holiday Favourites
Marketer: Cadbury Beverages Canada Inc.
Producer: Vectra Marketing Group Inc., Richmond Hill, Ontario
This display was designed to motivate consumer impulse purchases and drive incremental sales. The ease of assembly of the five-piece die-cut display provided the opportunity to boost display activity in all major chains across Canada.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Eat, Drink & Be Scary"
Marketers: Frito-Lay & Pepsi-Cola
Producer: Frankel, Chicago

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Louis Jadot Wine Rack
Marketer: Kobrand Corp.
Producer: Acrylic Designs Inc., Springfield, Vt.
The objective was to create a display that was consistent with a classic French theme. The entire unit is fabricated with 1/2-inch birch plywood. The header is made of 3/4-inch pine. The side panels have a four-color process screenprint, while the header is screened one color on two sides.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: The Tetra Nutrition System
Marketer: Tetra
Producer: Amann & Associates Public Relations, Glen Allen, Va.