Displays & Signs

Products: Caulk and adhesive products
P-O-P company: St. Elizabeth Street Display Corp., Little Falls, N.J.
Introduction: May 2000
Duration: Semipermanent
Construction: Wire
Display set-up: Retail staff
Red Devil's new wire rack with interchangeable graphics panels allows caulk products to be cross-merchandised in other retail departments.

Retail Category: Footwear Stores/Departments
Display Type: In-Line, Gondola or On-Shelf Displays
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.
Client: The Warren Group/Body Glove Footwear
Objective: The brightly colored inflatable P-O-P is both functional and attention-grabbing. The use of inflatables highlights the introduction of the client's athletic footwear and shoes for water sports. Reports showed 25% more "new product recognition" versus stores using traditional slatwall shelves.

Retail Category: Mass Merchants
Display Type: In-Line, Gondola or On-Shelf Displays
Producer: CDA Industries Inc., Pickering, Ontario
Client: Cal Oak Products
Objective: The client needed a unit that would display more than 70 different flooring accessories on a single merchandiser. It achieved its goal by having all Carpet One stores nationwide converted into full-line flooring, one-stop shopping stores.

Retail Category: Consumer Electronics/Entertainment
Display Type: P-O-P Graphics
Producer: The Cornerstone Display Group Inc., San Fernando, Calif.
Client: Buena Vista Home Entertainment