Displays & Signs

Retail Category: Specialty Shops/Services
Display Type: Counter Displays (Temporary)
Producer: Inland Paperboard and Packaging, Indianapolis
Client: The Valvoline Co.
Objective: The objective for Valvoline was to increase impulse purchases through a premium giveaway at the retail level. The Mark Martin fishing lure giveaway was a clear success for the client. The added shelf appeal of the graphics incorporated in the counter unit enabled the product to stand out from the shelf.

Retail Category: Home Decor & Hardware Stores
Display Type: Permanent Signage
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Client: Moen Inc.

Anheuser-Busch spends $3 million on P-O-P for fall promotion

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Occasions Table
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.

Retail Channel: Apparel & Fashion Accessories
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Timber Creek Father's Day Express Fixture
Marketer: VF Jeanswear Inc.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Retail Channel: Drugstores/Health Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Oral-B Self-Standing Display
Marketer: Gillette
Producer: ARMO, Mexico City
This display was designed for easy assembly using just Christmas tree joiners and double-sided foam tape. The structure featured a powder coated 1 -inch-square tube for resistance and structure. To make the display lightweight, each side is screenprinted styrene and the header and footer are screenprinted corrugated plastic board.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Motion, Light or Sound Displays
Campaign: "S"-Lights Illuminated Shoe Sign
Marketer: Skechers USA
Producer: Mirro Products Co., High Point, N.C.
The primary objective was to obtain prominent placement of this sign within the children's shoe departments at Skechers' wholesale accounts. The sign needed to be immediately recognizable as a children's shoe (for use as a category sign) but it could not "scream out" the Skechers name.