Displays & Signs

Retail Category: Transportation
Display Type: Freestanding or Aisle (Permanent)
Producer: Innovative Marketing Solutions Inc., Bensenville, Ill.
Client: The Pep Boys
Objective: The goal was to design, engineer and implement a battery merchandising system with the flexibility to fit various store layouts and accommodate a good, better, best trade-up structure. It needed to reposition the category from an assisted sale to a self-service sale. The result was that sales increased significantly.

Client: Serta Inc., Itasca, Ill.
Distribution: Furniture and bedding stores
Size of Run: 250
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Home Furnishings and Housewares
Objectives: The goal with this sign was to create a visual difference between the client and its competitors at the point-of-purchase. The sign has a subtle, rich appearance to convey the elegant, high-end image of the product. Rich purple colors and soft backlighting were used to create a feeling of wealth and warmth.

Retail Category: Supermarket/Grocery: Food items
Display Type: P-O-P Graphics
Producer: Anheuser-Busch Inc., St. Louis
Client: Anheuser-Busch Inc.
Objective: This piece was designed to stand out from other NASCAR stand-ups at retail yet be short and flexible enough for multiple locations. It also needed to reinforce the Bud brands sponsorship of NASCAR driver Dale Earnhardt Jr. The standee gave A-B the ability to build large displays at retail.

Retail Category: Home Decor & Hardware Stores
Display Type: Freestanding or Aisle (Permanent)
Producer: Midway Displays Inc., Bedford Park, Ill.
Client: Midwest Quality Cloves Inc.

Maytag attaches interactive display units (with electronic voiceboxes) to its refrigerator doors to highlight its ClimateZone Drawers.
Producer: Sandy Inc.

Retail Category: Stationery/Office/Gift Stores
Display Type: Freestanding or Aisle (Permanent)
Producer: Design Phase Inc., Northbrook, Ill.
Client: AT&T