Displays & Signs

Product: In-car Video Entertainment System
Number of displays: 200
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Warehouse clubs and electronic superstores
Introduction: August 2000
Duration: Permanent
Construction: Vacuum-formed styrene; sheet metal and expanded vinyl frame screenprinted graphics
Display set-up: In-house

Retail Category: Transportation
Display Type: Freestanding or Aisle (Permanent)
Producer: Innovative Marketing Solutions Inc., Bensenville, Ill.
Client: The Pep Boys
Objective: The goal was to design, engineer and implement a battery merchandising system with the flexibility to fit various store layouts and accommodate a good, better, best trade-up structure. It needed to reposition the category from an assisted sale to a self-service sale. The result was that sales increased significantly.

Client: Serta Inc., Itasca, Ill.
Distribution: Furniture and bedding stores
Size of Run: 250
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Home Furnishings and Housewares
Objectives: The goal with this sign was to create a visual difference between the client and its competitors at the point-of-purchase. The sign has a subtle, rich appearance to convey the elegant, high-end image of the product. Rich purple colors and soft backlighting were used to create a feeling of wealth and warmth.

Retail Category: Consumer Electronics/Entertainment
Display Type: Account-Specific Display Programs
Producer: The Cornerstone Display Group Inc., San Fernando, Calif.
Client: Disney
Objective: The goal was to create a merchandising topper for existing Blockbuster Video merchandising fixtures. This topper would provide an area for the introduction of upcoming movie titles and seasonal promotions. After being placed, it was reported that it provided a permanent presence that allowed for the flexibility of interchangeable graphics.