Displays & Signs

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts
Size of Run: 1,250
Producer: Array Marketing Group Inc., KCS Industries, Milwaukee
Division: Permanent, Beer: On-premise -- Non-illuminated or Non-motion
Objectives: The marketing goal was to gain dominant placement in on-premise accounts that would communicate the personality and image of the Lite brand.

Product: Chandon Sparkling Wine
Number of displays: 1,250
P-O-P company: Flair Display Inc., Bronx, N.Y.
Distribution: Liquor stores
Introduction: June 2000
Duration: Permanent
Construction: Black melamine; heat bent, screen-printed acrylic; all parts machined and edgebanded
This floor display for the Chandon family of California sparkling wines combines upscale features with a minimal footprint to attract attention and increase retail placement.

Client: GoodMark Foods Inc., Raleigh, N.C.
Products Promoted: Big Mama smoked sausages
Objective: To introduce a new product line with a countertop display that was unique in shape and that would stand out to both retailers and consumers.
Introduction: August 1999
Construction/Materials: Corrugated and cardstock carton

P-O-P Company: Triangle Display Group, Philadelphia

Client: GoodMark Foods Inc., Raleigh, N.C.
Products Promoted: Slim Jim meat snacks
Objective: This display was created to call consumers' attention to a co-branded sweepstakes offer with 989 Studios' video games.
Introduction: September 1999
Construction/Materials: Corrugated
P-O-P Company: Rock-Tenn Alliance Group, Winston-Salem, N.C.

Research uses biofeedback to gauge consumers' response to in-store display designs

Client: Just Born Inc., Bethlehem, Pa.
Products Promoted: Zours, Hot Tamales and Mike & Ike candies
Objective: This program was created to promote the company's tie-in with the NASCAR racing circuit. It included game-specific displays and merchandising materials.
Introduction: February 2000
Construction/Materials: Corrugated
P-O-P Company: Colangelo Synergy Marketing Inc., Darien, Conn.